What if you could hire someone who has already done exactly what you are trying to do?
For ambitious business leaders who crave growth, GROKKETSHIP provides Fractional CMOs who have successfully scaled businesses in your industry and have the metrics to prove it. Here are just a few of the companies where our Fractional CMOs have previously been Director level or above, in most cases serving as the Chief Marketing Officer.
Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.
-Steuart Henderson Britt
Here are some example results from our Fractional CMOs:
Increased deal size 7.5 x due to customer segmentation pivot, win rate increase of 15%+, in 6 months.
Grew leads 20x and revenue 10x in 18 months.
Solo growth marketing lead taking three prominent startups to exit in 3 years or less.
Transitioned a 300 store company to a D2C, leading to 20-30% YoY growth, and 50% close rate during 3 year tenure.
As 1st employee, grew marketing department from $0 to $45M annual budget, directing 4M outbound calls, 5K events, 156K service tickets and 6M organic site visits.
Launched new division, growing into a $2M marketing budget, selling over $500M annually in less than 4 years.
Scaled company from $250M to $500M in 3 years (26% YoY).
Managed over $1B in search and social funds with over 100 direct reports for one of the most highly awarded agencies in California.
Move Past Bottlenecks
You need the full skill set of a chief marketing officer, but are not interested in paying for a full-time, payroll employee. A part-time fractional CMO can work 5, 10 or 20 hours a week. You need marketing support that scales dynamically with your business.
Break Through Plateaus
You’ve been marketing, but you’re just not getting the growth you want. You need to maximize the efficiency of your dollar, breakthrough plateaus and move past bottlenecks.
Fractional CMOs provide the leadership your team needs to transform your business. Experience and big picture thinking will prevent random acts of marketing, helping you build a better GTM strategy.
A Real World GTM Strategy
You need a a Go To Market (GTM) strategy directly tied to your Objectives and Key Results (OKR). You need a precise plan that tells your marketing team exactly what to do, when to do it and the Key Performance Indicators (KPI) that will be used to measure success.
Automated KPI Reporting
You need weekly reporting of all your Key Performance Indicators (KPI). You want an automated system for tracking your current return on ad sales, customer acquisition cost, cost per lead, churn and Sales Qualified Leads (SQL).
Optimize with Data Analytics
You want someone who uses data, metrics-driven decision making to improve, optimize and transform your business. Data, not guesswork, is how to separate new growth opportunities from fool’s gold.
To be truly effective at growth marketing, sometimes a CMO must put on their sales or product development hat as well. Breadth of operational knowledge is critical to creating a holistic strategy that works for the entire company.
A Growth Engine
You need a comprehensive blueprint that creates automated, sustainable and scalable growth. This is what we call a growth engine and it is critical to the success of any SaaS startup or small business.
How can a Fractional CMO help you?
Do you need CMO level leadership and expertise but are not interested in hiring someone on a full-time or permanent basis? Then you’re in the right place. To learn more see our article titled “Fractional CMO Services.”
In the near future, this will be published behind a paywall. For a limited time, you can access the information for FREE.
In the near future, the offer below will be published behind a paywall. For a limited time, you can access the information for FREE.
Ready to Automate Inbound Leads?
The tech stack revealed in this video is so powerful, it’s been “banned” by certain social platforms. In this step-by-step tactical guide, I explain how to acquire the contact information of your target audience, then automate outreach. While mostly applicable for B2B SMBs, some of the automated social outreach may be applicable for B2C and D2C.
Create an automated growth engine
The difference between a regular business and true startup is the TAM and the speed of growth. To accelerate growth you’ve got to have an engine. By engine I mean something that automatically keeps running once it’s started and the flywheel has momentum. Some people call that a system. Some call it “demand gen.” A Fractional CMO calls it common sense. Here is our unique approach. These are our guiding principles to doing great work as a fractional CMO. The reason these principles will help create an automated growth machine is because they provide context to all the work we do. Following this process will be mission critical to ensuring we are maximize the value of every dollar you spend.
The word fractional simply means interim, part-time or temporary. CMO of course stands for Chief Marketing Officer. A Fractional CMO could be the key resource you need to develop strategic insights, oversee marketing transformation and develop your growth strategy. With high-level, C suite experience, our Fractional CMOs will take a holistic view of your business. For more information see our article titled “What is a Fractional CMO?“
You can check this page to see our current pricing tiers. Also please see our article titled “What is a Good Fractional CMO Hourly Rate?” Fractional CMOs work on a predefined scope of work with a retainer for a pre-specified amount of time. This often costs much less than annual cost than hiring a full time CMO, so you can apply the savings towards developing your marketing team or different marketing campaigns. This will accelerate your growth timetable.
This can vary wildly depending upon their skill experience and the industry where they work. Generally if you look on LinkedIn you’ll see numbers from $150,000 year to over $400,000 year with averages around $200,000 to 300,000. Then you’ve got to add payroll and benefits as well as unemployment compensation and severance should you decide to split ways. As a business owner, I can tell you it adds up!
People who have been able to go out on their own successfully are really at the top of their game and highly in demand. There’s no set number of years of experience, but generally this is someone who has already operated at the executive level, is familiar with dealing with other C suite executives and knows how to deliver results to an organization. And if you’re thinking of becoming a Fractional CMO, let me tell you…helping out a founder or an entrepreneur is the most exciting thing in the world. Click here to learn more.
In short, they become embedded within your C suite and seek to understand your business and customer segments with enough clarity to develop fresh insight. Through this new strategic insight from branding to product marketing to growth marketing they will drive revenue for your business. For a deeper dive into fractional CMO services, read our article titled “Fractional CMO Services.”
A Fractional CMO will give you the time you need to focus on your core business. They can deploy a comprehensive Go To Market strategy (GTM), manage marketing efforts, and prioritize tasks. They can help you diversify and reevaluate your portfolio of marketing channels. They can help improve business communication and efficiency. They can help improve the hiring practices within your marketing department and provide an unbiased outside perspective. For 11 Reasons to Hire a Fractional CMO, read our article titled “Fractional CMO Services.”
Do you feel like your marketing strategies are more like random acts of marketing? Are you worried you’re spending too much money creating “brand awareness” without sales? Is your Return On Ad Spend (ROAS) lower than you hoped? Do you need to create clarity, focus and find your growth engine? Here are 7 reasons to hire an outsourced CMO.
This is an experienced marketing professional who can motivate marketing team members and develop a holistic marketing strategy born from your business Objectives and Key Results (OKRs). They should have established relationships with vendors and resources to implement their strategies. They should have the ability to garner trust from your executive team. Good Fractional CMOs are customer focused, analytical and data driven, highly creative and selfless. For a deeper dive, read our article titled “Top 7 Traits of the Best Marketing Leaders.”
There are a number of placement agencies that provide these services. You need to think first about your industry, your exact needs and their area of expertise. Here’s an article on the marketing initiatives you may want to consider. It’s more about fit with the individual than it is the agency itself.
That’s entirely up to you and your company culture. Fractional CMOs typically work wherever you need them to. Obviously you’ve greatly expanded the potential talent pool if remote work is an option. However, nothing replaces the personal relationships that can be formed live and in person.
This is a good question and the answer is “it depends.” There are a lot of things founders can do on their own, so it depends upon their workload and their skill set. At some point, there’s going to be an awkward growth phase where someone full-time may not make sense, but founders need to focus on other parts of the business while simultaneously advancing their marketing initiatives. For startups that have product lead growth (PLG), meaning inbound sales is mission critical, they’re going to need a marketing person sooner. Probably a Fractional CMO by the time they’re at 10 people with more than 4 million in revenue. If they are VC funded, they may have the luxury of bringing in someone sooner and stimulating growth even faster. For more information see the section “When should a business or startup bring in a Fractional CMO?” in our article titled “What is a Fractional CMO?“
Why are our Fractional CMOs different?
We Know How To GROK
Growth + Rocket = Grokket, right? Well, sure, but that’s not what we meant. Grok means to understand something so deeply and with so much empathy it becomes intuitive. To understand the unique needs of your business and your customers first, before we do anything else. That’s at the heart of customer-centric growth.
Build, measure, learn loops
At the heart of Agile marketing is the BML loop, as explained in Running Lean. The faster we can test our hypotheses, the better. Split tests, MVPs, test ads, solution market / fit interviews, whatever it takes. Let’s get you to explosive growth as fast as possible!
Automated scalable growth
You need a marketing system. An automated money machine. Our goal isn’t to create dependency. We want to show you how to market, how to scale and put the systems in place so that (as much as reasonably possible) you can move forward on your own. Teach someone to fish instead of giving them a fish. Please take a look at all our articles and templates. We’re going to give you everything we can.
No one understands the needs of an entrepreneur better than another entrepreneur. More than “marketing” help, think of our Fractional CMOs as a temporary co-founder you don’t have to pay equity. Here are several example qualifications from our ever growing stable of Fractional CMOs:
Your ability to design exactly what your clients can't even articulate that they want and your phenomenal attention to detail...you make awesome happen!
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See a Menu of Services
We have a full breadth of engagement levels for Fractional CMOs. From our maximum engagement plan to an essential needs option that focuses only on specific problems.