Are you looking for a free library of reviews, book summaries and articles for entrepreneurs, startups and small businesses (SMBs)? Then you’ve come to the right place! Read the articles and reviews below to find your growth engine. And if you’re looking to create a Business Model Canvas or Go-To-Market strategy, don’t forget to check out our Templates & Models.
Are you struggling to figure out what a fractional CMO is and how it can help your business? A fractional CMO is an independent marketing executive who can provide invaluable insight and support to businesses on a part-time or as-needed basis. In this blog post, we’ll discuss what a fractional CMO is, the benefits of working with one, and how to determine if you need one.
Many companies face the challenge of having staff engaged in day-to-day tasks that hinder their ability to focus on strategic marketing initiatives. This is where a Fractional CMO’s services can help. A Fractional CMO will look at your strategy holistically, optimize your marketing efforts, align with business objectives, and drive qualified leads. Move past bottlenecks. Break through plateaus. Take it to the next level.
New York City has fostered the growth of fintech startups, with companies like Robinhood, Betterment, and Coinbase gaining prominence. New York City’s diverse and dynamic business environment, coupled with its status as a global financial hub, continues to attract entrepreneurs, investors, and innovators from around the world.
It is home to industry giants like Apple, Google, Facebook, and Intel, which have transformed the world through their groundbreaking products and services. The region’s vibrant startup culture has also given rise to disruptive companies such as Uber, Airbnb, and Palantir Technologies, driving innovation across various sectors. Silicon Valley continues to attract the brightest minds and serves as a catalyst for technological advancements that shape our future.
Los Angeles has emerged as a dynamic and vibrant hub for tech, innovation, and business. Companies like SpaceX, Snap Inc., Bird, and Netflix have disrupted their respective industries and put the city on the global map. Los Angeles’ thriving startup scene and its ability to produce unicorn companies demonstrate its attractiveness as a destination for entrepreneurs and investors.
Companies like Ibotta, SendGrid, Guild Education, and Welltok have established themselves as key contributors to the region’s growth and success. The city’s startup ecosystem has also fostered unicorn companies such as Zayo Group and Gusto, showcasing its potential for entrepreneurial ventures.
Companies like Target Corporation and Medtronic have cemented their presence in the city, driving economic growth and inspiring others with their success. Fast-growing companies such as Code42, Leadpages, and When I Work have also made significant contributions to Minneapolis’ tech ecosystem, showcasing the city’s ability to foster innovation and entrepreneurship.
Charlotte, North Carolina, has become a magnet for tech, innovation, and business growth. Companies like Red Ventures, AvidXchange, LendingTree, and Passport have emerged as key players, driving the city’s economic development and pushing the boundaries of their respective industries.
In addition to established corporations, Dallas has become a breeding ground for startup unicorns, showcasing the city’s fertile ground for innovation. Overall, Dallas’s exploding tech, innovation, and business environment have propelled the city onto the global stage.
With notable companies like Gearbox Software and Dr Pepper Snapple Group, as well as fast-growing enterprises like T-Mobile and Inspire Brands, Frisco has become a go-to destination for those seeking entrepreneurial opportunities and technological advancements.
The proliferation of unicorns and fast-growing companies in Austin is a testament to the city’s allure for talent, investment, and entrepreneurship. The supportive community, access to capital, and favorable business climate have positioned Austin as a global epicenter of technological advancement and entrepreneurial success.
Scaled V.C. backed company from $100M to $1B in 2 years | Took V.C. backed startup from $25M ARR to $75M in 18 mo. | Scaled from 0 to over 60,000 MQLs | Grew startup business from $1M to $170M | Scaled $12M local company 50% in 12mo. with $1M budget | Doubled SQLs in 12 mo. | Increased close rate from 30% to 60% | Grew revenue 300% | And more…
Scaled Fintech AI co. $100M to $1B in 2 years | Created +160% growth for AI SaaS platform, +100% YoY site traffic | Director of Product Marketing for AI platform. In 18 months, grew leads 20x, revenue 10x. | And more…
Created $25M digital pipeline | Generated 700k MAU and $1B p.a. trading fees | Raised $3.2M in seed funding | Reduced customer acquisition cost (CAC) by 23% | Deal size increase 7.5x due to customer segmentation pivot | Decreased churn rate in six months from 7% to 2% | And more…
Launched new division, scaling from $0 to $500M in under 2 years | 1.8x number of users in 2 years, +25% CTR at $10B company | Scaled revenue 5x for middle-market company in under 6 mo. | Deal size increase to 10x due to positioning pivot | +28% CLV, +700M new revenue, 400% increase in ROI at $9B company | Managed $13M marketing budget | And more…
Fractional Chief Marketing Officers (CMOs) offer valuable services to businesses of any size, yet pricing these services can be a complex task. Unlike a fixed formula, comprehending the factors that impact pricing of a Fractional Chief Marketing Officer (CMO) can empower you to make a well-informed decision.
“Nearly everyone in a major corporation has participated in a brainstorming session in which, without knowing the customer’s needs, they were encouraged to generate hundreds of ideas and were told that there is no such thing as a bad idea. You can probably still picture walls of Post-It notes.”
– by Anthony W. Ulwick
“Blue ocean strategy pursues differentiation and low cost simultaneously by reconstructing market boundaries…A thriving blue ocean strategy is built on more than differentiation and low-cost in its value proposition. It must align value, profit, and people propositions so that each reinforces the others.”
The descriptions of Product Market Fit all seemed so post hoc, so unactionable…The Product Market Fit definitions I had found were vivid and compelling, but they were lagging indicators — by the time investment bankers are staking out your house, you already have Product Market Fit.