Directory
Ultimate Directory of Investors for Atlanta Startups
This is a searchable directory of investors who invest in Atlanta based startups.
February 20, 2023
March 7, 2023
47+ NEW articles in queue!!!
Articles
& Reviews
A free library of reviews, book summaries and articles for entrepreneurs, startups and SMBs.
Are you looking for a free library of reviews, book summaries and articles for entrepreneurs, startups and small businesses (SMBs)? Then you’ve come to the right place! Read the articles and reviews below to find your growth engine. And if you’re looking to create a Business Model Canvas or Go-To-Market strategy, don’t forget to check out our Templates & Models.
Marketing Articles
The Best Scalable Marketing Channels: Experts Weigh In
Let’s talk about virality, (which most experts include) because we’re not talking about creating a video that goes viral. You can’t control that. That is the opposite of repeatable and predictable. You can hope for it, but it’s really a moon shot. What we’re talking about here is something like what Tinder did, which was create Word Of Mouth virality driven by influencer (paid) marketing at events.
October 9, 2022
October 18, 2022
Marketing Articles
20 Gifts for Entrepreneurs & Business Owners
These 20 practical gifts for entrepreneurs, founders, and small business owners are designed to make business life more manageable. Whether you’re searching for birthday gifts, Christmas gifts, or good luck gifts for new businesses, we’ve got you covered.
September 20, 2022
February 19, 2023
Marketing Articles
Upstream Marketing vs. Downstream Marketing
Upstream marketing should always co-occur with downstream marketing. At some point, your upstream strategy becomes your downstream strategy as you look further ahead. When used together, upstream marketing and downstream marketing create a holistic marketing strategy that is competitive, customer-centric, and future-oriented.
September 8, 2022
October 26, 2022
Marketing Articles
Top 5 Marketing Initiatives for 2023
Growth marketing is sometimes also called “lead gen” in the B2B world. The holy grail of lead generation is, of course, automation. An endless self-propelled supply of leads. One word I always think of when I think of growth marketing is “conversion,” but it could also focus on retention. Growth focused marketing will involve channel and funnel optimization…
September 8, 2022
October 27, 2022
Marketing Articles
Can a Marketing Strategy Consultant Create Your Growth Engine?
Hiring a marketing consultant will help you get out of your comfort zone and maximize your growth potential. Marketing management consultants offer cutting-edge research and new ideas to help you grow and avoid costly mistakes.
September 8, 2022
October 19, 2022
Marketing Articles
Marketing vs. Business Development
When you think of marketing vs. business development, one of the first things that comes to mind is the fact that business development is focused on tasks that grow revenue, like making connections and creating relationships. In companies where there’s a dedicated business development department, it sits between marketing and sales with overlap between the two.
September 7, 2022
October 20, 2022
Book Reviews
Business Model Canvas: Key Resources
The key resources category includes assets essential to the business, tangible, intangible, rented and owned. These key resources will allow companies to offer value-based propositions, foster outstanding customer relationships, and accumulate revenue through various marketing and distribution channels.
September 7, 2022
September 22, 2022
Book Reviews
Business Model Canvas: Key Activities
Key activities are absolutely mission critical to creating a successful business. As you complete your Business Model Canvas, these are the key activities you must DO in order to be able to deliver your value propositions, access your customer segments, maintain relationships and ultimately earn money.
September 7, 2022
September 21, 2022
Marketing Articles
7 Reasons to Hire an Outsourced CMO
Bringing an outsourced CMO onboard to oversee your marketing efforts is an effective way to move past bottle necks and break through plateaus. Rather than have your limited time taken up by marketing, you can entrust someone else to deliver your vision and keep your business relevant to your audience.
September 7, 2022
October 7, 2022
Startup Education
What Startup Should I Start?
“What you need to know to succeed in a startup is not expertise in startups, what you need is expertise in your own users. Mark Zuckerberg did not succeed at Facebook because he was an expert in startups, he succeeded despite being a complete noob at startups…”
– Paul Graham
September 17, 2021
November 16, 2022
Book Reviews
Value Proposition Design Summary
“Value proposition design will help you successfully understand the patterns of value creation, leverage the experience and skills of your team and avoid wasting time with ideas that won’t work. Design, test, and deliver what customers want.”
Written by: Alexander Osterwalder, Yves Pigneur, Greg Bernarda & Alan Smith | Designed by: Trish Papadakos
September 15, 2021
October 9, 2022
1-Page Marketing Plan
1-Page Marketing Plan Summary
“Do not get stuck in analysis paralysis before implementing his plan. 80% out the door is better than 100% in the drawer. You don’t get paid for your time or effort. You only get paid for your results. The best marketer wins every time.”
– Allan Dib
September 6, 2021
November 15, 2022
Book Reviews
Business Model Generation Summary
“Are you an entrepreneurial spirit? Are you constantly thinking about how to create value and build new businesses, or how to improve or transform your organization? Are you trying to find innovative ways of doing business to replace old, outdated ones?”
Written by: Alexander Osterwalder & Yves Pigneur | Co-created by: An amazing crowd of 470 practitioners from 45 countries | Designed by: Alan Smith, The Movement
November 17, 2020
November 30, 2022
Book Reviews
Running Lean Summary
“Principles guide what you do. Tactics show you how. The essence of Running Lean can be distilled into three steps:
1) Document your Plan A.
2) Identify the riskiest part of your plan.
3) Systematically test your plan.”
-Ash Maurya
October 30, 2020
March 2, 2023
Book Reviews
The Lean Startup Summary
“The process of creating a plan, setting milestones and delegating tasks to employees will not work with the start up because they don’t truly know what their customers want, which approaches are best and what will be sustainable.”
– Eric Ries
September 15, 2020
November 9, 2022