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Fractional CMO

Fractional CMOs and marketing strategists for the lower / middle market.

A great company is a conspiracy to change the world; when you share your secret, the recipient becomes a fellow conspirator.

-Peter Thiel

Why Hire a Fractional CMO?

For some businesses, our provided articles, templates and models are all they need.  However, sometimes a higher level of engagement is needed.  Business owners can hire a Fractional CMO if the company does not have an in-house marketing expert or the capital to hire one.  An outsourced or part-time CMO will typically charge an hourly or monthly flat fee for their services.   Hiring a Fractional CMO can help you evaluate whether or not your company is reaching its full potential. In particular, they will have access to expert contacts to help you expand your business and hone your marketing initiatives.

Fractional CMO Cost?

We are bringing to the table some of the best CMOs in the world.  Working in corporate, most of our Fractional CMOs were making  $250,000 – $500,000 annually, plus benefits.  As an example:

$333,900 + 15% benefits = $384,000

$384,000 / 12 months / 50% of time = $16,000 / mo.

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Almost half of SMBs spend less than two hours per week on marketing efforts

Maximum CMO

A part-time CMO for a predefined period.
$ 14K-18K Monthly
  • Review & optimize customer segmentation
  • Optimize brand positioning and the value proposition
  • Audit & optimize ALL marketing channels
  • Evaluate the 3 pillars of marketing: product, growth and brand
  • Optimize the Go To Market (GTM) Strategy
  • Create an automated inbound growth engine
  • Evaluate & optimize customer acquisition funnel
  • Content calendar and daily task management
  • Assist in hiring the key talent the business needs to reach its goals
  • Translate the CEO & Board’s vision into campaigns and objectives
  • Report weekly to the CEO & Board on all KPIs
  • Innovate ways to reach marketing and sales goals despite roadblocks
  • 90 day goals with 12 to 24 month benchmarks
  • A great fit for any business with annual revenue more than $25 million
0%
67% of SMBs use external resources for SEO and content creation.

Essential CMO

A part-time CMO for a predefined period.
$ 10K-14K Monthly
  • Review & optimize customer segmentation
  • Optimize brand positioning and the value proposition
  • Audit & optimize ALL marketing channels
  • Evaluate the 3 pillars of marketing: product, growth and brand
  • Optimize the Go To Market (GTM) Strategy
  • Create an automated inbound growth engine
  • Evaluate & optimize customer acquisition funnel
  • Content calendar and daily task management
  • Assist in hiring the key talent the business needs to reach its goals
  • Translate the CEO & Board’s vision into campaigns and objectives
  • Report weekly to the CEO & Board on all KPIs
  • Innovate ways to reach marketing and sales goals despite roadblocks
  • 90 day goals with 12 to 24 month benchmarks
  • A great fit for any business with annual revenue more than $10 million
Popular
0%
51% of small businesses rely on social media to grow their business

Strategist

Marketing strategy with a 4 month minimum.
$ 5K-10K Monthly
  • Focuses ONLY on one specific marketing initiative or campaign
  • Examples: website funnel or SEO or seasonal campaign
  • Specialized in one of the following: product, growth or brand
  • Define the key resources the business needs to reach its goals
  • Innovate ways to reach marketing and sales goals despite roadblocks
  • A great fit for any business with annual revenue more than $2 million
0%
39% of SMBs cannot track ROI generated by marketing efforts

Growth tips/tricks are like “Get rich fast” schemes- they promise instant results, but they don’t work.  The real answer is painstaking iteration to get p/m (product/market) fit, nailing a single growth channel, layering on over time, hiring teams and building repeatable systems. Get rich slow.

-Andrew Chen

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