Are you looking for a free library of reviews, book summaries and articles for entrepreneurs, startups and small businesses (SMBs)? Then you’ve come to the right place! Read the articles and reviews below to find your growth engine. And if you’re looking to create a Business Model Canvas or Go-To-Market strategy, don’t forget to check out our Templates & Models.
Fractional Chief Marketing Officers (CMOs) offer valuable services to businesses of any size, yet pricing these services can be a complex task. Unlike a fixed formula, comprehending the factors that impact pricing of a Fractional Chief Marketing Officer (CMO) can empower you to make a well-informed decision.
“Nearly everyone in a major corporation has participated in a brainstorming session in which, without knowing the customer’s needs, they were encouraged to generate hundreds of ideas and were told that there is no such thing as a bad idea. You can probably still picture walls of Post-It notes.”
– by Anthony W. Ulwick
“Blue ocean strategy pursues differentiation and low cost simultaneously by reconstructing market boundaries…A thriving blue ocean strategy is built on more than differentiation and low-cost in its value proposition. It must align value, profit, and people propositions so that each reinforces the others.”
The descriptions of Product Market Fit all seemed so post hoc, so unactionable…The Product Market Fit definitions I had found were vivid and compelling, but they were lagging indicators — by the time investment bankers are staking out your house, you already have Product Market Fit.
“My best work happened when I had a big challenge and not quite enough time.”
― Jake Knapp, creator of the Google Ventures sprint process
Run your company. Don’t let it run you. Create a business that can thrive without you.
– By John Warrillow
How Tim went from $40,000 per year and 80 hours per week to $40,000 per MONTH and 4 hours per week.
How to Make Offers So Good People Will Feel Stupid Saying No.
– by Alex Hormozi, self-made billionaire
The legendary book “E-Myth” explores “why most small businesses don’t work and what to do about it.” This summary should be enough to convince you the book is worth the purchase price!
– by Michael E. Gerber, The World’s No. 1 Small Business Guru.
In the article below, I will summarize thoughts from Michael Seibel of Y Combinator, Kathryn Minshew of The Muse (at The Lean Startup Conference), Rob Walling of TinySeed, Reid Hoffman of LinkedIn and Noah Kagan of AppSumo. Reference links included.
You know your business could get more out of social media. But you don’t know where to start. I will walk you though how to do it, step-by-step.
“How to pick a winning product, build a real business, and become a seven-figure entrepreneur.”
– by Ryan Daniel Moran, founder of Capitalism.com
“FitLife.tv’s problem wasn’t a traffic or conversion problem. It rarely is. More often than not, it’s a FUNNEL problem.”
― Russell Brunson, DotCom Secrets: The Underground Playbook for Growing Your Company Online
This is a book summary of “an Internet millionaire’s secret formula to sell almost anything online, build a business you love, and live the life of your dreams.”
– Jeff Walker, creator of Product Launch Formula (PLF)
Marketing consultants provide value for businesses of all sizes, but it can be challenging to determine how much you should pay for these services. While there is no set formula for determining the cost of a marketing consultant, understanding the factors that influence pricing can help you make an informed decision.
This is a searchable directory of investors who invest in Atlanta based startups.
Let’s talk about virality, (which most experts include) because we’re not talking about creating a video that goes viral. You can’t control that. That is the opposite of repeatable and predictable. You can hope for it, but it’s really a moon shot. What we’re talking about here is something like what Tinder did, which was create Word Of Mouth virality driven by influencer (paid) marketing at events.
Growth marketing is sometimes also called “lead gen” in the B2B world. The holy grail of lead generation is, of course, automation. An endless self-propelled supply of leads. One word I always think of when I think of growth marketing is “conversion,” but it could also focus on retention. Growth focused marketing will involve channel and funnel optimization…
Hiring a marketing consultant will help you get out of your comfort zone and maximize your growth potential. Marketing management consultants offer cutting-edge research and new ideas to help you grow and avoid costly mistakes.
“What you need to know to succeed in a startup is not expertise in startups, what you need is expertise in your own users. Mark Zuckerberg did not succeed at Facebook because he was an expert in startups, he succeeded despite being a complete noob at startups…”
– Paul Graham
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