Are you looking for a free library of reviews, book summaries and articles for entrepreneurs, startups and small businesses (SMBs)? Then you’ve come to the right place! Read the articles and reviews below to find your growth engine. And if you’re looking to create a Business Model Canvas or Go-To-Market strategy, don’t forget to check out our Templates & Models.
The primary difference between tactics and strategy is their objectives. Tactical marketing is focused on short-term goals such as increasing sales, while strategic marketing is focused on long-term goals such as creating a sustainable competitive advantage.
They understand how to convert an idea into a solution that improves the lives of others. Through the good and the bad, the effective marketing leader will guide their organization to the promised land.
These 20 practical gifts for entrepreneurs, founders, and small business owners are designed to make business life more manageable. Whether you’re searching for birthday gifts, Christmas gifts, or good luck gifts for new businesses, we’ve got you covered.
Upstream marketing should always co-occur with downstream marketing. At some point, your upstream strategy becomes your downstream strategy as you look further ahead. When used together, upstream marketing and downstream marketing create a holistic marketing strategy that is competitive, customer-centric, and future-oriented.
When you think of marketing vs. business development, one of the first things that comes to mind is the fact that business development is focused on tasks that grow revenue, like making connections and creating relationships. In companies where there’s a dedicated business development department, it sits between marketing and sales with overlap between the two.
The key resources category includes assets essential to the business, tangible, intangible, rented and owned. These key resources will allow companies to offer value-based propositions, foster outstanding customer relationships, and accumulate revenue through various marketing and distribution channels.
Key activities are absolutely mission critical to creating a successful business. As you complete your Business Model Canvas, these are the key activities you must DO in order to be able to deliver your value propositions, access your customer segments, maintain relationships and ultimately earn money.
Bringing an outsourced CMO onboard to oversee your marketing efforts is an effective way to move past bottle necks and break through plateaus. Rather than have your limited time taken up by marketing, you can entrust someone else to deliver your vision and keep your business relevant to your audience.
We will soon announce the Grokketship Community LinkedIn Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.
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