Are you looking for a free library of reviews, book summaries and articles for entrepreneurs, startups and small businesses (SMBs)? Then you’ve come to the right place! Read the articles and reviews below to find your growth engine. And if you’re looking to create a Business Model Canvas or Go-To-Market strategy, don’t forget to check out our Templates & Models.
Key activities are absolutely mission critical to creating a successful business. As you complete your Business Model Canvas, these are the key activities you must DO in order to be able to deliver your value propositions, access your customer segments, maintain relationships and ultimately earn money.
Bringing an outsourced CMO onboard to oversee your marketing efforts is an effective way to move past bottle necks and break through plateaus. Rather than have your limited time taken up by marketing, you can entrust someone else to deliver your vision and keep your business relevant to your audience.
“What you need to know to succeed in a startup is not expertise in startups, what you need is expertise in your own users. Mark Zuckerberg did not succeed at Facebook because he was an expert in startups, he succeeded despite being a complete noob at startups…”
– Paul Graham
“Value proposition design will help you successfully understand the patterns of value creation, leverage the experience and skills of your team and avoid wasting time with ideas that won’t work. Design, test, and deliver what customers want.”
Written by: Alexander Osterwalder, Yves Pigneur, Greg Bernarda & Alan Smith | Designed by: Trish Papadakos
“Do not get stuck in analysis paralysis before implementing his plan. 80% out the door is better than 100% in the drawer. You don’t get paid for your time or effort. You only get paid for your results. The best marketer wins every time.”
– Allan Dib
“Are you an entrepreneurial spirit? Are you constantly thinking about how to create value and build new businesses, or how to improve or transform your organization? Are you trying to find innovative ways of doing business to replace old, outdated ones?”
Written by: Alexander Osterwalder & Yves Pigneur | Co-created by: An amazing crowd of 470 practitioners from 45 countries | Designed by: Alan Smith, The Movement
“Principles guide what you do. Tactics show you how. The essence of Running Lean can be distilled into three steps:
1) Document your Plan A.
2) Identify the riskiest part of your plan.
3) Systematically test your plan.”
-Ash Maurya
“The process of creating a plan, setting milestones and delegating tasks to employees will not work with the start up because they don’t truly know what their customers want, which approaches are best and what will be sustainable.”
– Eric Ries
We will soon announce the Grokketship Community LinkedIn Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.
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