New York City has fostered the growth of fintech startups, with companies like Robinhood, Betterment, and Coinbase gaining prominence. New York City's diverse and dynamic business environment, coupled with its status as a global financial hub, continues to attract entrepreneurs, investors, and innovators from around the world.

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New York City, often referred to as the “Big Apple,” is a global powerhouse when it comes to tech, innovation, and business. The city’s vibrant ecosystem has given rise to numerous iconic companies that have achieved remarkable success on both a national and international scale. One of the most notable names is Google, which established its headquarters in the iconic Chelsea neighborhood. Google’s presence in New York City has not only created thousands of jobs but has also contributed to the city’s reputation as a leading center for technology and innovation.


Another company that has become synonymous with New York City’s business landscape is Bloomberg LP. Founded by Michael Bloomberg in 1981, the financial information and media company has revolutionized the way financial professionals access data and news. Bloomberg’s cutting-edge terminals and platforms are widely used by businesses and investors worldwide, solidifying its position as a key player in the financial technology sector.


In recent years, the city has also witnessed the rapid rise of fast-growing companies such as WeWork. This co-working space provider disrupted the traditional office space model, offering flexible and modern workspaces for entrepreneurs, startups, and established businesses. While WeWork faced its share of challenges, its initial success and influence in the co-working industry cannot be overlooked.


New York City’s startup ecosystem is teeming with innovative companies, including several prominent unicorns. One of the standout examples is Peloton, the fitness technology company known for its interactive exercise bikes and streaming fitness classes. Peloton’s immersive and connected fitness experience resonated with consumers, propelling the company to unicorn status and establishing it as a leader in the fitness industry.


Additionally, New York City has fostered the growth of fintech startups, with companies like Robinhood, Betterment, and Coinbase gaining prominence. Robinhood disrupted the brokerage industry by offering commission-free stock trading through its intuitive mobile app. Betterment pioneered the concept of robo-advising, providing automated investment services to make wealth management more accessible. Coinbase, a leading cryptocurrency exchange, has played a pivotal role in the mainstream adoption of cryptocurrencies.


New York City’s diverse and dynamic business environment, coupled with its status as a global financial hub, continues to attract entrepreneurs, investors, and innovators from around the world. With its iconic skyline and thriving startup ecosystem, the city remains at the forefront of technology, innovation, and business, shaping industries and setting trends that reverberate worldwide.


New York City Fractional CMOs

We have exceptional fractional CMOs currently located in New York City as well as Boston, Philadelphia and New Jersey.  However, due to high demand, their availability will change constantly.  Never fear.  Our roster is currently expanding at a rate of 5-7 superstars per week.  The best thing to do is to contact us and explain your exact needs so we can research who we currently have available that will be the best fit.


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Ready to talk about how a Fractional CMO can help your business?  Click the button below and schedule a free strategy session.


Remote Fractional CMOs

With the rapid advancements in technology and the increasing popularity of remote work, operating as a Fractional CMO in a virtual capacity has become the norm. This virtual setup offers numerous benefits for both the Fractional CMO and their clients. One significant advantage is the ability for businesses to tap into top-tier talent from diverse geographical areas without being limited by physical proximity. Additionally, working virtually provides the Fractional CMO with greater flexibility in terms of their location and eliminates the need for extensive travel.


Furthermore, virtual work arrangements empower Fractional CMOs to effectively manage their time and workload. They can leverage digital communication tools and online project management platforms to collaborate seamlessly with client teams, conduct meetings, monitor progress, and deliver results remotely.


While many Fractional CMOs primarily operate virtually, some may offer in-person meetings and consultations depending on the specific needs and preferences of the client. This option can be particularly valuable for clients who prefer face-to-face interactions or require in-person collaboration for certain aspects of the engagement.


Ultimately, whether a Fractional CMO works in-person or virtually is determined by the unique circumstances, client preferences, and the nature of the project. However, the virtual work model has gained significant prominence and widespread adoption due to its convenience, efficiency, and ability to transcend geographical boundaries.


Industry Specific CMOs

What might make the most sense is to focus on choosing a fractional CMO based on their domain knowledge of your industry, rather than location.  Our current roster includes the ex-CMOs and ex-VPs of Marketing from Walt Disney, CISCO, Zipcar, Salesforce, Hootsuite, UberEATS, eHarmony, eBay, PayPal, Whole Foods, PepsiCo, NBC Universal, Hasbro, Edelman, Omnicom Group, and more…


Check out our example Fractional CMOs for B2B, SaaS and startups.  Whether you are D2C, B2B, B2C, B2B2C or whatever industry you are in, we’ve probably done it. 


What if you could hire someone who has already done exactly what you are trying to do? Hire the best.


Ready to Book a Call?

Ready to talk about how a Fractional CMO can help your business?  Click the button below and schedule a free strategy session.


Why Engage a Fractional CMO?

When it comes to reaping the benefits of a fractional Chief Marketing Officer (CMO), the impact on business growth should not be underestimated. Choosing a fractional CMO who possesses true marketing leadership skills, as opposed to a mere marketing manager, can bring significant advantages to your organization. Here’s why enlisting the services of a fractional Chief Marketing Officer (CMO) can revolutionize your business:

  1. Focus on Core Business: As a business owner, your attention is crucial for driving success. By engaging a fractional Chief Marketing Officer (CMO), you can shift your focus to core operations while entrusting marketing strategies and leadership to a seasoned professional.
  2. Comprehensive Marketing Strategy: Collaborating with a fractional Chief Marketing Officer (CMO) empowers you to develop a well-crafted marketing strategy that aligns with your business objectives. Their expertise ensures an actionable plan that encompasses all crucial aspects of marketing, including digital marketing, content marketing, and paid advertising.
  3. Efficient Resource Management: Managing a dedicated marketing team can be challenging for small businesses. With fractional Chief Marketing Officer (CMO) services, you can optimize resource allocation and leverage the expertise of a fractional CMO without the need for a full-time executive, effectively managing your marketing department.
  4. Industry Expertise and Fresh Perspective: Fractional Chief Marketing Officers (CMOs) bring valuable industry expertise and a fresh perspective to your organization. Their deep understanding of market trends and connections with specialists can uncover untapped opportunities, enabling business growth.
  5. Enhanced Hiring Practices: Fractional Chief Marketing Officers (CMOs) contribute to recruiting top marketing talent by providing guidance on job descriptions, interview processes, and talent retention strategies. Their experience ensures you attract and retain skilled professionals to strengthen your marketing team.


Fractional CMO Services: Tailored Solutions for Your Needs

Understanding the range of services a fractional CMO offers is essential for selecting the right fit for your organization. Whether you require strategic planning, marketing leadership, or assistance with specific marketing campaigns, fractional CMOs provide customized solutions. Consider the following services when evaluating the need for a fractional CMO:

  • Marketing Strategy Development: A fractional CMO crafts a comprehensive marketing strategy aligned with your business objectives, covering key areas such as brand strategy, content marketing, and digital marketing.
  • Leadership and Training: Fractional CMOs offer valuable leadership and training, guiding your marketing team to execute effective marketing initiatives and optimize the sales conversion time (sales cycle).
  • Marketing Automation and Technology: Fractional CMOs assess your automation needs and provide guidance on implementing the right marketing automation tools and technologies to streamline operations.
  • Brand Management and Communication: Fractional CMOs play a pivotal role in shaping your brand strategy, ensuring consistent messaging and effective communication with your target audience.
  • Customer Acquisition Optimization: A fractional CMO assists in optimizing customer acquisition channels, analyzing metrics such as the Sean Ellis score, customer lifetime value (CLV), customer acquisition cost (CAC), and return on ad spend (ROAS). They track 30-day marketing qualified leads (MQL) and 30-day sales qualified leads (SQL) to measure the effectiveness of your acquisition efforts.

For a more detailed article on Fractional CMO services, see our article titled “Fractional CMO Services.”


Conducting a Comprehensive Customer Acquisition Audit

Successful marketing efforts require a leader who understands how to drive revenue growth. Auditing customer acquisition channels is a crucial step in optimizing your marketing initiatives and driving growth. Follow these steps to conduct a comprehensive customer acquisition audit:

  1. Refine Your Buyer Personas: Begin by reevaluating your Buyer Personas (ICP). Start with a broad understanding and then narrow down your target audience. Utilize qualitative and quantitative data to inform your decision-making process.
  2. Conduct an Acquisition Channel Audit: Identify and assess all customer acquisition channels in use, including paid advertising, social media, content marketing, email marketing, SEO, and affiliate marketing.
  3. Establish Clear Objectives and KPIs: Set specific objectives and key performance indicators (KPIs) for each acquisition channel based on your business goals. This will provide a clear direction and measurable targets.
  4. Implement “Create, Build, Measure, Learn” Loops: Adopt an iterative approach by creating strategies, executing them, measuring results, and learning from the outcomes. Iterate this process to optimize your marketing initiatives.
  5. Automate and Monitor Data: Gather accurate data for each channel and analyze essential metrics such as conversion rates, cost per acquisition (CAC), customer lifetime value (CLV), and return on ad spend (ROAS). Automation can streamline data collection and monitoring processes.
  6. Systemize and Automate Processes: Leverage the expertise of a fractional CMO to systemize and automate key marketing processes, enhancing efficiency and scalability for long-term growth.


What Does a Fractional CMO Cost?

What does a fractional CMO cost? Most Fractional CMOs are hired on a project basis with a flat rate for a Scope of Work that outlines a specific set of deliverables. However, they are also sometimes hired on an hourly, daily, or project basis to take on marketing initiatives that would otherwise be difficult to manage without a dedicated marketing executive. In such cases, we’ve been seeing rates fall between $150 – $300 /hr. True, it’s a big range, so how do you know what you should pay? The cost of hiring a fractional CMO can vary depending on the experience of the CMO, the fractional CMO job description, the Scope of Work, and the length of the engagement. For a full article on fractional CMO rates see our article “What is a Good Fractional CMO Hourly Rate” or see our Pricing Page.


Author Bio

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Benjamin Arritt

Global B2B sales & marketing executive that loves a fast-paced, customer-centric, high tech entrepreneurial environment. We help 50+ fractional CFOs and 93+ fractional CMOs find more work. Hire someone who has already done what you are trying to do. Follow me on X: @grokketship
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