Are you looking for a free library of reviews, book summaries and articles for entrepreneurs, startups and small businesses (SMBs)? Then you’ve come to the right place! Read the articles and reviews below to find your growth engine. And if you’re looking to create a Business Model Canvas or Go-To-Market strategy, don’t forget to check out our Templates & Models.
Marketing consultants provide value for businesses of all sizes, but it can be challenging to determine how much you should pay for these services. While there is no set formula for determining the cost of a marketing consultant, understanding the factors that influence pricing can help you make an informed decision.
I interviewed several of the top performers according to clutch, but this was not my exclusive source. Here’s why: some smaller companies, without as much of a reputation, have countered with creative pricing strategies and some limited performance guarantees. I hope you’ll feel I provided a nice mix.
The primary difference between tactics and strategy is their objectives. Tactical marketing is focused on short-term goals such as increasing sales, while strategic marketing is focused on long-term goals such as creating a sustainable competitive advantage.
They understand how to convert an idea into a solution that improves the lives of others. Through the good and the bad, the effective marketing leader will guide their organization to the promised land.
Let’s talk about virality, (which most experts include) because we’re not talking about creating a video that goes viral. You can’t control that. That is the opposite of repeatable and predictable. You can hope for it, but it’s really a moon shot. What we’re talking about here is something like what Tinder did, which was create Word Of Mouth virality driven by influencer (paid) marketing at events.
These 20 practical gifts for entrepreneurs, founders, and small business owners are designed to make business life more manageable. Whether you’re searching for birthday gifts, Christmas gifts, or good luck gifts for new businesses, we’ve got you covered.
Upstream marketing should always co-occur with downstream marketing. At some point, your upstream strategy becomes your downstream strategy as you look further ahead. When used together, upstream marketing and downstream marketing create a holistic marketing strategy that is competitive, customer-centric, and future-oriented.
Growth marketing is sometimes also called “lead gen” in the B2B world. The holy grail of lead generation is, of course, automation. An endless self-propelled supply of leads. One word I always think of when I think of growth marketing is “conversion,” but it could also focus on retention. Growth focused marketing will involve channel and funnel optimization…
Hiring a marketing consultant will help you get out of your comfort zone and maximize your growth potential. Marketing management consultants offer cutting-edge research and new ideas to help you grow and avoid costly mistakes.
When you think of marketing vs. business development, one of the first things that comes to mind is the fact that business development is focused on tasks that grow revenue, like making connections and creating relationships. In companies where there’s a dedicated business development department, it sits between marketing and sales with overlap between the two.
Bringing an outsourced CMO onboard to oversee your marketing efforts is an effective way to move past bottle necks and break through plateaus. Rather than have your limited time taken up by marketing, you can entrust someone else to deliver your vision and keep your business relevant to your audience.
We will soon announce the Grokketship Community LinkedIn Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.
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